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For fussy cats you can order their favourite meals from purina direct. Theyre closing their online shop. They have provided people with a discount code for 25% off. Shame its closing to be fair.
The email sent out states:
Unfortunately, the business has had to take the difficult decision to close the Purina Direct (direct.purina.co.uk) website on Sunday 31st May 2026 as we do not have enough demand to continue offering the Pick & Mix service.
We appreciate this news may be disappointing, particularly for customers who have enjoyed the flexibility and personalised nature of this service We want to take a moment to say a heartfelt thank you to you and your furry friends, for choosing Purina Direct over the years, and for trusting us to support you in caring for them.
We want to ensure you have plenty of time to plan and purchase your Purina products with us or elsewhere. We will be running a closing-down sale on the website from Monday 20th April, with 25% off all Purina Direct products, giving you the opportunity to shop with us for a little while longer. Youll be able to use discount code: THANKYOU25 at checkout to redeem.
What you need to know:
You can continue to place orders with until our final order date of Monday 25th May, after which all existing product subscriptions will be automatically cancelled.
From today you will not be able to accumulate any new or additional Purina loyalty points, but you can use existing points on onetime orders until the loyalty points deadline.
What you need to know: Site closure: Sunday 31st May Final order date: 23:59 on Monday 25th May Subscriptions: We will allow one week to fulfil subscription orders which fall within the period of 13/04/26 – 20/04/26. After this date, all further renewals or deliveries will automatically be cancelled. Loyalty points redemption deadline: Monday 25th May
