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M&S
M&S Announces Transformed Sparks Loyalty Programme
Transformed Sparks delivers a more rewarding, personalised experience giving M&S customers what they asked for – pounds, not points
Brand new digital Sparks wallet gives customers the power to spend their rewards on what they want, when they want
Transformed use of data and AI to deliver a more personalised experience for customers
Built from customer and colleague insight, new Sparks is a key growth lever driving M&S strategy
Always-on ways to earn money rewards
The new Sparks programme rewards customers for how they actually shop with personalised offers and ways to earn rewards straight into their Sparks wallet, including:
Spend & earn: Customers can earn their rewards when they spend across the categories they love.
For example:
Earn £10 into your digital Sparks wallet when you spend £50 on Fashion, Home & Beauty
Earn £6 into your digital Sparks wallet when you spend £30 on nightwear
Earn £5 into your digital Sparks wallet when you spend £35 in the Foodhall
Earn £1 into your digital Sparks wallet when you spend £10 on fresh fruit
Buy & bundle: Pick up selected items together and get a reward for doing so. For example: buy a bra and knickers and earn £5 into your digital Sparks Wallet.
Try something new: Customers will be rewarded for discovering a part of M&S they dont usually shop. For example: spend £30 on bedding and earn £6 into your digital Sparks Wallet.
A new personalised Sparks hub
A brand-new Sparks hub on the M&S app brings together offers that feel genuinely personalised – based on what preferences theyve shared (like dietary choices) and what they have shopped before. It means every time they open the M&S app, customers will see offers and ways to earn rewards that are relevant to them.
Partner Rewards – launching with Virgin
M&S is also announcing the first ever Sparks partner – joining forces with Virgin Red, Virgins Rewards Club, giving customers another way to boost their Sparks wallet. Whether booking a holiday, hotel or experience day, members can now grow their rewards across both brands – making their money go even further on the things they enjoy.
For example:
Earn up to £130 reward into your digital Sparks wallet when you book a Virgin Atlantic Holiday.
Earn an £80 reward into your digital Sparks wallet when you switch to Virgin Media. Earn an £8 reward into your digital Sparks wallet for every £100 spent at Virgin Voyages.
Earn a £4 reward into your digital Sparks wallet on every £20 spent on Virgin Experience Days.
The partnership will see customers accessing more exciting benefits across both Sparks and Virgin Red over time.
This reward has appeared in the Marks & Spencer app within the Sparks section. Earn a £10 reward from a £30.00 spend at M&S.
Could be to only selected users, worth checking the app.
Whats included
Includes Clothing, homeware, furniture, beauty, footwear and accessories. Selected clothing brands: M&S, Autograph, Per Una, Jaeger, Goodmove, Rosie, Body by M&S, B by Boutique and Boutique. All home and beauty brands
Excludes Other Brands at M&S
How to use
1. Add this offer2. Purchase eligible items in a single shop3. Scan your items and Sparks card at checkout to track your reward total
Terms & Conditions
Only the value you pay (including credit card vouchers and gift cards but after any other discounts, including colleague discount) will contribute to your spend requirement. Any money used from your digital Sparks wallet will not count towards the spend.
If an item is returned that was used to complete this offer the reward will be removed or if the offer is still valid the reward will be removed and the offer reinstated.
Products with a yellow sticker will not count towards your offer spend but you can use your Sparks rewards on them. Products from M&S outlet stores may not count towards your spend.
You can spend your Sparks rewards in all M&S outlet stores. You cannot complete offers or spend rewards on Ocado.com. Valid in selected UK stores (excluding Channel Islands, selected WHSmith/TGJones high street stores, and BP Connect stores).
Image used for illustrative purposes only. The reward can only be earned once. Subject to availability. Offer strictly non-transferable and cannot be sold or exchanged for cash.
Marks & Spencer PLC reserves the right to reject use of this offer with reasonable cause.
Marks and Spencer PLC: Waterside House, 35 North Wharf Road, London W2 1NW
