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Enhanced by the latest advances in AI, the LG OLED77B56LA makes everything you watch an experience to remember.
Transforming vision
Whether youre new to OLED TV or upgrading from an older model, the LG OLED77B56LA is sure to impress. The rich, detailed and supremely lifelike picture quality is shown to its best advantage on larger screens, such as this LG 77 inch TV. If youre mad about your movies, love binging on box set dramas, gaming or sports, this LG has just what it takes to impress. Thanks to LGs award-winning webOS system, its also amongst the best when it comes to Smart TV and user friendliness.
Powerful new processor for enhanced image quality
Equipped with the latest Alpha 8 AI Processor Gen 2, this LG OLED uses the power of AI to enhance every aspect of the picture quality. Settings such as AI Brightness and 4K Expression Enhancer let you fine tune the picture settings to your exact preferences, with more vivid colour, for example, when you want it, but not when you dont.
The brilliance of OLED shines through
Market leaders in OLED for over 12 years, who better than LG to demonstrate the sensational picture quality offered by OLED. For the very best in contrast and colour realism, OLED uses self-illuminating pixels that dont rely on any form of backlighting. This pixel independence means that you get the truest colour thats certified to 100% Colour Fidelity.
Certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.
Master of movies
If youre mad about movies, youll love this LGs incredible colour definition and cinematic realism. With its native 100Hz/120Hz display, bright screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that youll witness outside of the cinema. For the very best experience, Filmmaker Mode lets you enjoy the cinematic vision, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
