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**Price and promotions are accurate at the time of posting but can change or expire at anytime.**
Incredible offers on this TV
OFFER 1
Get 15% OFF the price of this TV using promo code LG15PERCENT or mention when you call / visit. Offer available from our stores, our telesales team, and online. Valid until 23.59 on 07.04.26 or while stocks last. Offer excludes Clearance, Refurbished and Open Box products.
OFFER 2
GET £149 OFF the LG US60T when bought with this TV. Simply add both products to your basket and use promo code 149US60T at checkout
OFFER 3
GET £10 OFF the LG XBOOM Grab by will.i.am Bluetooth Speaker when bought with this TV. Simply add both products to your basket and use promo code 69XBOOMGRAB at checkout
OLED excellence, made for smaller rooms
When you want a top spec TV, but with a smaller screen, the LG OLED48C54LA is made to measure. This LG 48 inch TV has everything that makes the larger models world-beaters, including OLED evo, webOS Smart TV and the latest AI enhancements, but just comes in a smaller, easier to accommodate package. With the previous C4 model sweeping the board for awards, you can expect big things from this compact TV.
An evolution of OLED brilliance
Steadily evolved over the years, LGs OLED evo panel takes an already gold standard in TV technology and makes it better. OLED uses self-illuminating pixels for superb contrast and picture realism. Evo technology enhances this with an additional luminous element that makes the picture even brighter than before and the colour more vivid. For its combination of natural, lifelike images and vivid detail OLED evo is deeply impressive.
Transforming vision with Alpha 9 AI Processor Gen 8
Harnessing the power of AI, LGs Alpha 9 AI Processor Gen 8 system introduces a raft of enhanced picture features. Settings such as AI Brightness, HDR Expression Enhancer and 4K Expression Enhancer let you fine tune the picture settings to your exact preferences, with more vivid colour, for example, when you want it, but not when you dont. For the best picture, fuss-free, simply use the Auto Calibration setting.
Masterful with movies
If youre mad about movies, youll love this LGs incredible colour definition and cinematic realism. With its native 100Hz/120Hz display, bright screen and host of HDR enhancements, including Dolby Vision, it delivers one of the most lifelike movie sensations that youll witness outside of the cinema. For the very best experience, Filmmaker Mode with Ambient Light Compensation lets you enjoy cinematic vision in all lighting conditions, exactly as the director intended, right down to using the correct aspect ratio, colour and frame rate.
The first choice for big-screen gaming
As well as being a top choice for movies, this LG OLED is also great for gamers. With a response time of less than 0.1ms, its super-fast to react to your every move. LGs Game Optimiser gets you quick access to important settings. A selection of game genre presets lets you tailor the image to suit the game type. Compatible with 4K/144Hz refresh rates and featuring HDMI 2.1 sockets, its designed to get the very best from todays games consoles. With support for Dolby Vision for Gaming, NVIDIA G-SYNC and AMD FreeSync, as well as ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), you get to experience the smoothest and most responsive game play possible.
A sound AI advantage
LGs powerful AI processing extends its benefits to sound as well as vision. With the AI Sound Pro and Voice Remastering settings, you get to experience a more lifelike sound and clearer dialogue. For a more immersive sound, Virtual 11.1.2 upmixing recreates a cinematic effect. Pair with an LG soundbar and the sophisticated WOW Orchestra processing splits the sound output between TV and soundbar, for a richer, more enveloping sound.
webOS 25 – the smartest operating system made even better
LGs webOS Smart TV system is one of the best in business, with the system also adopted by manufacturers other than LG. New for 25, webOS now supports a wider range of applications, including Xbox Game Pass cloud streaming. It also supports multi-platform integration with Home Hub, letting you effortlessly integrate control of ThinQ and Google Home devices. For continued innovation, LG offer five years of free OS updates, meaning that todays LG TVs will be just as Smart savvy in years to come.
Future OS updates may not contain all features, due to potential TV hardware constraints.
AI makes operation easier than ever
Power up your new TV and a raft of AI technologies make it easier to find just what youre looking for. Featuring AI Agent, Intelligent Voice Recognition and AI Concierge, youre offered recommendations that are unique to your viewing habits. For simple interaction with your TV, theres even an AI Chatbot that can proactively search for solutions to operational challenges you might have.
Get a more compact TV, without sacrificing performance, with the LG OLED48C54LA.
Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturers or Richer Sounds guarantee.Click to see more
